Whenever you write an essay, book report, speech, or any academic article, give the beginning and the ending some special consideration.Readers and listeners often pay more attention to the beginning and endings of presentations whether this is in print, audio, visual, or some combination. For this reason alone, you will want to bring them in and then end on a strong note to help them remember your primary points. People tend to remember the beginnings and endings the best. Having a strong ...